Illustration of a team looking at a dashboard and a lightbulb illustrating a strategic item for a digital product.

Design experiences that drive results.

I help leaders and teams create, scale, and sustain meaningful experiences that grow their business — blending strategy, design, behavioral science, and leadership.

LET'S TALK

What I Do

I help you build products and services people want to come back to, again and again.

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Experience Strategy & Design

Define the right experience, align teams, uncover opportunities, and design customer journeys that drive business performance.

Strategy & Design
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Experience Optimization

Improve the performance of live experiences, turning friction into flow and users into advocates.

Optimization
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Facilitation & Training

Unlock alignment, creativity, and capability across your organization.

Facilitation
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Leadership

Accelerate progress with seasoned, impact-driven leadership, available on an interim or fractional basis.

Leadership

Why Partner with Me?

$100M+
revenue
outcomes
18+
years
experience
40+
global team
management
Portrait of Aaron Kennelly with a friendly and inviting smile, dressed in a blue suit.

I’ve led global teams, guided startups through uncertainty, and helped enterprises measure the real value of experience-led growth. I bring honesty, perspective, and structure to help your team deliver with confidence.

You Can Expect

✓ Outcomes. 
We define success up front and measure progress along the way.
✓ Real-world insight. 
Proven experience growing revenue, reducing costs, building teams, and leading engagements means advice grounded in experience, not theory.
✓ Evidence, not opinions. 
Every recommendation is backed by data, testing, or experience.
✓ Practical partnership. 
I plug into your team or on top of it.
✓ Pragmatic execution. 
No endless decks or buzzwords, just guidance your team can use right now.

LinkedIn profile picture of Anne Van Itallie.

ANNE VAN ITALLIE

VP Client Relations & Growth, Whipsaw

Enjoyable Experience

One of the most enthusiastic design leaders that I've encountered. He is deeply knowledgeable... read more

LinkedIn profile picture of Katie Markwell, Head of Consulting for Randstad Digital.

KATIE MARKWELL

Head of Consulting, Randstad Digital

Builds Truly Bonded Teams

He fosters a unique culture of collaboration and trust, making everyone feel valued and... read more

LinkedIn profile picture of Edward Stull, Found of Usable & Useful Workshop.

Edward Stull

Founder, Useful & Usable Workshop

Diligence with kindness

He is a skilled practitioner of all things CX and UX. More than just a strong leader, Aaron is... read more

Let's Get to Work

Got a challenge? Need clarity? Or just want to explore options?

LET'S TALK