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Experience Design That Proves Its Value

I help business leaders build and grow profitable products and services without the risk of building the wrong thing using experience led growth, behavioral science and insights from 100+ product journeys.

Before becoming an independent consultant, I spent over seven years leading Customer Experience teams at a digital consulting agency, supporting dozens of Fortune 500 organizations.

LET'S TALK

What I Do

I help you build products and services people want to come back to, again and again.

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Experience Strategy & Design

Define the right experience, align teams, uncover opportunities, and design customer journeys that drive business performance.

Strategy & Design
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Experience Optimization

Improve the performance of live experiences, turning friction into flow and users into advocates.

Optimization
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Facilitation & Training

Unlock alignment, creativity, and capability across your organization.

Facilitation
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Leadership

Accelerate progress with seasoned, impact-driven leadership, available on an interim or fractional basis.

Leadership

Practical Experience Design That Delivers

Every engagement is customized, pragmatic, and measurable. That could mean hiring and managing, assessing capabilities and capacity, and putting best practices into place.

Experience Audits

A top-to-bottom review of your product or service to uncover gaps, barriers, and missed opportunities for impact.

Journey Mapping

Understand how customers experience your products and where value breaks down.

Growth Factor Review

Identify the few factors most responsible for outcomes (activation, completion, satisfaction) and focus change where it will move the needle.

Experience Concepting & Prototyping

Translate insights into tested concepts that reduce risk.

Experience Governance & Systems

Scale design quality through frameworks and standards.

Journey & Funnel Optimization

Diagnose and improve the key moments that block progress.

Behavioral Design for Growth

Apply psychology and choice architecture to ethically influence action.

Conversion Experience Design

Redesign onboarding, sign-up, and engagement flows that drive adoption.

ExperienceMeasurement &Insights

Link CX, EX, and UX improvements directly to business outcomes.

Usability Testing

Validate flows and experiences with real users before scaling.

Workshops

Short, high-impact sessions from a few hours to a full day) designed to spark alignment and generate actionable outcomes.

Sprints

Focused design or strategy engagements typically lasting 2–4 weeks.

Offsites 

Immersive sessions for leadership teams who need to step back, align on strategy, and strengthen collaboration.

Collaboration Tools & Training

Equip teams with repeatable methods for ideation, prioritization, and execution.

Group Dynamics & Decision-Making Training

Learn structured approaches to guide discussions, manage conflict, and make confident decisions as a team.

Leadership Without Full-Time Overhead

Hire me as a part-time lead. Get the benefits of an experienced  leader without the full-time cost

Consider retaining me to work with your team 1-2 days per week.

LET'S TALK
  • Strategic direction that fits your budget. 
Get the perspective of a seasoned leader to keep your product and services user-focused and aligned with business goals.
  • Mentorship that accelerates growth. 
Give your designers and researchers the coaching and guidance they need to thrive.
  • Flexible and cost-effective. 
Access leadership a few days a week or month — the expertise you need, when you need it.
  • User advocacy built in. 
Ensure customer or employee insights shape design decisions, even when resources are tight.
  • Executive alignment. 
Bring a credible voice for experience deisgn to leadership conversations and keep priorities grounded in user needs.
LinkedIn profile picture of Anne Van Itallie.

ANNE VAN ITALLIE

VP Client Relations & Growth, Whipsaw

Enjoyable Experience

One of the most enthusiastic design leaders that I've encountered. He is deeply knowledgeable... read more

LinkedIn profile picture of Katie Markwell, Head of Consulting for Randstad Digital.

KATIE MARKWELL

Head of Consulting, Randstad Digital

Builds Truly Bonded Teams

He fosters a unique culture of collaboration and trust, making everyone feel valued and... read more

LinkedIn profile picture of Edward Stull, Found of Usable & Useful Workshop.

Edward Stull

Founder, Useful & Usable Workshop

Diligence with kindness

He is a skilled practitioner of all things CX and UX. More than just a strong leader, Aaron is... read more

Flexible Engagements, Built Around You

Every organization runs differently so I structure engagements to match how you work. Whether you need ongoing leadership, project-based focus, or flexible support, you get senior-level expertise without unnecessary complexity.

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Ongoing Partnership

Work with me part-time, typically a few days each week. It’s an ideal way to embed leadership and maintain momentum without adding a full-time role.

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Project Engagement

Bring me in for a focused project, from discovery research to experience strategy or prototype validation. I’ll help your team move from insight to outcome.

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On-Demand Hours

Need support that flexes with your priorities? Purchase a block of time we can draw from as challenges arise. It keeps things simple, transparent, and predictable.

FAQs

These are types of questions I’m often asked before we start. What questions are on your mind?

LET'S TALK
  • What is an experience design consultant?

    An experience design consultant helps organizations create products and services that meet customer and employee needs while achieving measurable business outcomes.
  • Why should I hire you?
    You gain senior-level strategy, user research, and design expertise without the overhead of a full-time executive or agency retainer.
  • What are your prices?
    Access leadership a few days a week or month — the expertise you need, when you need it.
  • Do you only work on digital products?
    No. My work spans digital products, services, and ecosystems anywhere user experience impacts customer or employee outcomes..
  • How long are typical engagements?
    Projects typically range from a few weeks to multi-month partnerships, depending on complexity and goals.
  • How do you measure success?
    I define clear metrics at the start of every engagement whether that’s increased conversion, faster onboarding, or reduced support tickets.
  • Can you help build internal CX or UX capability?
    Absolutely. Many clients retain me to coach existing teams, establish standards, and design scalable processes.
  • How do you work with my team?
    I embed directly with your stakeholders and product teams, working alongside them to align goals, deliver insights, and guide design decisions.
  • Do you typically work remotely?
    Yes. I work with clients across the U.S. and internationally through a blend of remote collaboration and hybrid, on-site sessions.
  • Where are you located?
    In the northern suburbs of Pittsburgh, PA, USA.

Let's Get to Work

Got a challenge? Need clarity? Or just want to explore options?

LET'S TALK